click-through rate


click-through rate
click-through rate UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR)
E-COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement: »

Click-through rate is useful in measuring how successful you are at engaging your audience with a specific ad message.


Financial and business terms. 2012.

Look at other dictionaries:

  • Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

  • Click-through-Rate —   [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server …   Universal-Lexikon

  • click-through rate — / klɪk θru: reɪt/ noun a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee.… …   Marketing dictionary in english

  • Click-Through-Rate — Die Click Through Rate (CTR) ist eine Kennzahl im Bereich Internet Marketing, welche die Anzahl der Klicks auf Werbebanner oder Sponsorenlinks im Verhältnis zu den gesamten Impressionen darstellt. Wird eine Werbung hundertmal angezeigt und dabei… …   Deutsch Wikipedia

  • click-through rate — E com the percentage of ad views that result in a click through, a measure of the success of the ad in enticing users to the advertiser’s Web site. Also known as ad click rate, click rate …   The ultimate business dictionary

  • Click-through rate — PodADV The average number of clicks per hundred ad impressions (views), used to determine which keywords are used and the marketing that attracts buyers …   Audio and video glossary

  • Click-Through Rate — PodWEB The average number of clicks per hundred ad impressions (views), used to determine which keywords are used and the marketing that attracts buyers …   Audio and video glossary

  • Click Through Rate (CTR) — The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Overall click through rates have declined substantially since the early days of electronic commerce on the Web …   Investment dictionary

  • click-through — ˈclick through noun [countable, uncountable] 1. MARKETING the action or process of clicking on an advertisement on a website in order to see another website : • Search engines are able to monitor and track click throughs. 2. MARKETING another… …   Financial and business terms

  • View-through rate — (VTR)  показатель субъективной привлекательности рекламного средства, состоящего из рекламного носителя и рекламного сообщения, оценивается как процентное соотношение числа просмотров к числу пок …   Википедия


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